Case Study : MMSNWI

Founded in 2013, Mulder Maintenance & Services, LLC, is a family owned and operated residential & commercial landscaping business based in Northwest Indiana and serving the surrounding communities.

The Project

While Mulder Maintenance and Services had already established themselves as a strong social media presense, they needed a platform to serve as an endpoint to help educate and cultivate potential leads. They needed a strong portfolio of their work that would be optimized for viewing on any device.

Objectives

Create a ground-up web solution that is aligned with their brand direction and company culture

Increase brand equity and online reach by focusing on solid content additions and user engagement.

Provide greater device accessibility through Responsive Web Design.

Increase quantity and quality of incoming leads while reducing cost-per-acquisition.

How We Did It

Industry Analysis

We did a deep-dive assessment to understand MMSNWI's position relative to their competitors and target market.

Conversion Optimization

We custom tailored copy, layout, design, and user accessibility to increase conversions and lead quality while reducing cost-per-acquisition.

Responsive Design

Every website built by Avorio is created in a way that it provides an optimal experience on any device it’s being accessed from.

SEO Optimization

We combined extensive keyword and audience research with usability and content optimization to increase local and global search engine visibility.

Brand Positioning

We combined a portion of the existing branding with a fresh color pallete and design perspective in order to reflect MMSNWI's position as an industry leader in their online presence.

Content Strategy

Using our exhaustive industry analysis, we created a content strategy that fit SEO and conversion goals while providing quality resources to existing and prospective customers.

Features

Project Gallery

Easily search and navigate past projects, establishing credibility as a provider of excellent landscaping and maintenance services.

Responsive Photo Viewer

The responsive photo viewer allows current and prospective clients an optimal viewing experience on any device.

The Results

The completed project is an optimized endpoint for prospective customers. A robust project gallery provides prospective clients with snapshots of MMSNWI's professional capabilities. The conversion optimized design increases lead generation and quality while reducing cost-per-acquisition. The fully responsive design provides great accessibility on any device.

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